---
title: Ultimate Guide to Corporate Innovation
description: In this guide you’ll get comprehensive insight in how to approach innovation for your organization.  
image: https://more.masschallenge.org/hubfs/Website%20Pop%20Up_Spread-1.png
---

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# The Ultimate Guide to Corporate Innovation 

We’re not kidding about the *Ultimate* part. As we see exponential advancement in tech and services, corporate innovation is an essential strategy. In this guide you’ll get comprehensive insight in how to approach innovation for your organization.  

[Download Now](https://more.masschallenge.org/ultimate-guide-to-corporate-innovation?hsLang=en#Form)

![Transparent Background-3](https://more.masschallenge.org/hs-fs/hubfs/Transparent%20Background-3.png?width=500&height=622&name=Transparent%20Background-3.png "Transparent Background-3")

## What’s Inside? 

| 1. | Corporate Innovation: How to Get Started (and Why Now Is the Right Time)   |
| --- | --- |
| 2. | Disruptive Innovation: The Inevitable Change Every Market Must Face   |
| 3. | Innovation Management: Growing at Scale & the Hurdles of Corporate-Startup Collaboration   |
| 4. | Innovation Partner: An Undeniable Path to Sustainable Business Growth   |

![transparent spread-1](https://more.masschallenge.org/hubfs/transparent%20spread-1.png "transparent spread-1")

> Why is Corporate Innovation More Important Than Ever?  
> 
> According to [Harvard Business Research](https://hbr.org/2019/06/how-corporations-can-better-work-with-startups), the number of corporate investments in startups tripled from 980 in 2013 to 2,795 in 2018, with their total value growing from $19 to $180 billion. Today, [75% of Fortune 100 companies](https://blog.growthfunders.com/why-do-large-corporations-invest-in-startups) have an internal venture capital department designed specifically for sourcing and development.  
> 
> The rate of technological innovation has become exponential.   
> 
>  
> 
> ![Industrial Revolution 4.0-02](https://more.masschallenge.org/hs-fs/hubfs/Industrial%20Revolution%204.0-02.png?width=746&name=Industrial%20Revolution%204.0-02.png)
> 
>  

## **Featured inside (but definitely not limited to)**

> 6 Ways to Get Started With Corporate Innovation
> 
> 8 Key Pillars of Innovation Management
> 
> Where Managers Can Source Innovation

> In 1960, the [average lifespan of a company](https://masschallenge.org/article/ways-corporations-benefit-from-startup-accelerators) on the S&P 500 Index was almost 60 years. In the fast-paced digital landscape, the average age of companies listed on the stock exchange is under 20 years old. 
> 
> The message for C-suite members in big corporations is loud and clear: [*"Innovate and disrupt your own business model or somebody else will."*](https://www.entrepreneur.com/article/319764) 
> 
>  

![chart1-01-1](https://more.masschallenge.org/hs-fs/hubfs/chart1-01-1.png?width=600&name=chart1-01-1.png)Source [CNBC](https://www.cnbc.com/2017/08/24/technology-killing-off-corporations-average-lifespan-of-company-under-20-years.html) 

## Download your guide today!

[Download Now](https://more.masschallenge.org/ultimate-guide-to-corporate-innovation?hsLang=en#Form)

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