Driving Customer-Centric Growth 
A Conversation with Brian Halligan & Carolyn Tisch Blodgett
Moderated by Chris Denson from Innovation Crush
Read The Notes
Join MassChallenge for an in-depth conversation on the latest trends in sales and marketing from industry leaders and innovation experts, Brian Halligan, co-founder and Chief Executive Officer of HubSpot, Carolyn Tisch Blodgett, former Head of Marketing at Peloton, and award-winning, best-selling author, Chris Denson of Innovation Crush as moderator.

This exclusive MassChallenge seminar will examine how customer-centric sales and marketing drive long-term business growth. Speakers will share insights from their combined 30+ years of experience building some of the biggest brands in their respective industries and will provide clear takeaways that you'll be able to use to help your business evolve and scale. 

Meet The Speakers

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Brian Halligan
Co-founder and CEO of HubSpot
Carolyn Tisch Blodgett
Former CMO of Peloton
Chris Denson
Host of Innovation Crush


  • Brian Halligan | Brian Halligan is co-founder and CEO of HubSpot. Prior to HubSpot, Brian was a Venture Partner at Longworth Ventures and VP of Sales at Groove Networks, which was acquired by Microsoft. Previously, Brian was a Senior VP of Sales at PTC.

    He has co-authored two books, "Inbound Marketing: Get Found Using Google, Social Media, and Blogs" with Dharmesh Shah, and "Marketing Lessons From The Grateful Dead" with David Meerman Scott and Bill Walton. Recently, he’s been exploring how businesses can generate self-propelling momentum (watch From Funnel to Flywheel) by creating a disruptive customer experience (watch Experience Disruptors).

    He was named a Top-Rated CEO by Glassdoor in 201420152017, and 2018. Brian was also listed by Comparably as one of the Top 5 Best CEOs of a Large Company in 2018, as well as one of the Top 5 Best CEOs for Women and for Diversity in 2018. He was named an Ernst & Young Entrepreneur Of the Year in 2011 and an Inc. Founders 40 in 2016.

    Brian is a senior lecturer at MIT's Sloan School Of Management where he teaches Course 15.392 called "Scaling Entrepreneurial Ventures."

    In 2017, Brian donated $1.6 million to the Southern Poverty Law Center for Jerry Garcia's guitar to support two things he cares deeply about: social justice and music. Around his hometown of Boston, his favorite charity is Camp Harbor View, serving over 1,000 youths from Boston's at-risk neighborhoods through summer camp on Boston Harbor.

    He has a BSEE from the University Of Vermont and an MBA from MIT's Sloan School Of Management. In his spare time, he practices his guitar, plays tennis, and follows the Red Sox.

  • Carolyn Tisch Blodgett | As a result of Carolyn Tisch Blodgett’s leadership as Head of Marketing, Peloton—the company that has revolutionized the fitness industry—is now a household name. Carolyn helped generate a more than tenfold increase in sales along with a 2500% growth in membership. She recruited and led Peloton’s marketing team and implemented a brand strategy that drove revenue growth of more than 1400% from 2016 through 2019. Carolyn also oversaw one of Peloton’s largest campaigns during the 2018 Winter Olympics, which received a prestigious Effie award; spearheaded the launch of Peloton’s second product, the Tread; and managed the company’s international expansion. Her work has been cited by national outlets including the Wall Street Journal, Forbes, Axios, and Business Insider.

  • Chris Denson | Chris Denson, innovation expert, Innovation Crush podcast host, and author of the #1 bestseller, Crushing the Box: 10 Essential Rules for Breaking Essential Rules, delivers keynotes that are informative, engaging and entertaining. He merges his experience advertising and marketing expertise, POV as an innovation expert, and his comedic talent to deliver memorable messages to audiences across industries, at home and abroad. He is also skilled at leading insightful conversations, moderating panels and providing continuity as the MC/ host for conferences and workshops. 

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MassChallenge does not tolerate discrimination or harassment of any kind, even virtually. To learn more about our policies, please see our Code of Conduct.

About HubSpot for Startups

Startups grow better and scale faster with HubSpot for Startups. The program offers education and training, 24/7 support, HubSpot Growth Platform, and access to over 500 software integrations, all at a startup-friendly price. Startups can manage contacts in our free (forever) CRM, sell better through HubSpot’s robust suite of sales tools, manage all marketing through our full suite of marketing automation tools, and close the loop with customers with our service tools. Getting your first customers or your 100,000th customer, and keeping them happy, has never been easier for startups than through HubSpot for Startups.

About MassChallenge

MassChallenge is a global network of zero-equity startup accelerators. Headquartered in the United States with locations in Boston, Israel, Mexico, Rhode Island, Switzerland, and Texas, MassChallenge is committed to strengthening the global innovation ecosystem by supporting high-potential startups across all industries, from anywhere in the world. To date, more than 2,400 MassChallenge alumni have raised more than $6.2B in funding, generated more than $3B in revenue, and created more than 157,000 total jobs. Learn more about MassChallenge at masschallenge.org.

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Questions? Reach Out.
Reach out directly with questions by emailing: community@masschallenge.org