Innovation Challenges

AARP Innovation Labs is teaming up with MassChallenge HealthTech to host a series of innovation challenges showcasing the disruptive startups with technologies that empower people to choose how they live as they age. Selected startups will gain exposure to aging industry experts and AARP Innovation Labs.


The Innovation Challenges are designed to showcase startups at the forefront of agetech, with solutions that empower people to choose how they live as they age. The Challenges include digital learning for older adults, fraud and personal security, and entertainment, among others. See below for a complete list of Challenges and descriptions.

Finalist and Winner Benefits

AARP Innovation Labs and MassChallenge HealthTech are committed to showcasing top technologies that empower people as they age. We are tackling unique challenges in aging and asking innovative and disruptive startups to solve them.

Startups are encouraged to apply to the Challenge most relevant to their solution.


  • Exposure to an audience of aging industry experts and AARP Innovation Labs


  • The opportunity to further engage with AARP Innovation Labs for potential co-creation, collaboration and investment opportunities 

Note: Final Candidates subject to approval.


We accept applications from technologies that empower as they age within the following criteria:   

  • That are set to make a big impact in the aging space 
  • Have not previously worked with AARP Innovation Labs 
  • That have generated less than $500,000 annual revenue and/or less than $5M equity raised





Fraud and Personal Security Challenge | SEPTEMBER 2ND 

Have a solution that protects people’s information online? We are looking for disruptive personal security and fraud solutions that keep people from losing personal digital information 

Congratulations to our winners!

Challenge Winner: Nomorobo

Audience Choice Winner: CallHero

Challenge Finalists: Elefend, HackNotice, SPHER


Digital Learning Challenge | SEPTEMBER 21ST

Our desire to learn never stops. We're looking for creative and disruptive solutions that transform the digital learning industry, particularly for people as they age. Whether it be keeping current skills fresh or adding new tools to one’s repertoire. We want solutions that allow us to zoom through learning a new language, turn back the tick tock-ing clock as we learn new dance moves, or become a master class chef overnight. 

Congratulations to our winners!

Challenge Winner: Mighty Health

Audience Choice Winner: Tomplay

Challenge Finalists: Fluent Forever, TekMate, Cookable, SkillPop


Gaming Innovation Challenge  | OCTOBER 19TH

Whether you poured coins away at local arcades, stayed up late trying to beat a level, or simply scored big with the perfect word between meetings, there's a gamer in all of us! We are looking for immersive and fun video games that are engaging and accessible, regardless of one's age and stage in life. Games can be developed for mobile devices, console systems, and/or PC.

Congratulations to our winners!

Challenge Winner: Litesprite

Audience Choice Winner: Brain+

Challenge Finalists: Ready, HypGames, SuperBetter, Rally Cry


Entertainment Challenge | NOVEMBER 19TH

Do you have an innovative entertainment solution that curates the fun in life for older adults? We are highly encouraging our 50+ entrepreneurs and founders to apply to this challenge. 

Congratulations to our winners!

Challenge Winner: Caribu

Audience Choice Winner: Silver Shoes Dance Club

Challenge Finalists: Readeo, Tellinga, 2gether, CityGuyd 

Female-Founders Social Connection Challenge | JANUARY 27TH

Women founders with solutions that support long term relationship development and building, this may be of interest to you! From pen pals to romantic relationships, do you have a disruptive solution that will help develop better relationships? 

Congratulations to our winners!

Challenge Winner: BuzzClub
Audience Choice: Big & Mini
Challenge Finalists: Daily HalohaLifeBioSAYge LinkMentalHappy

Safe and Effective Aging in Place Challenge  | FEBRUARY 16TH

We're embarking on a global search for solutions that help people age in place more effectively and safely.  

Congratulations to our winners!

Challenge Winner: Minka Homes & Communities
Audience Choice: Braze Mobility Inc.

Challenge Finalists: BeeyonderCurieAiEmPowerYuThrive Community Inc.



When do I need to apply by?

Please see “Challenge Details” for specific application deadlines. All applications are due by 12 PM Eastern.   

When are the Challenge Events?  

Please see “Challenge Details” for specific dates. 

What are the Challenge Events?  

Each event will be different, but finalists can expect to talk about their product or demo their products to a live audience of innovation enthusiasts and AARP community. There will be a judging panel and a winner announced following each event.

Challenge Events will occur virtually. The MassChallenge HealthTech team will coordinate all technological logistics with you.

Register for our Challenge Events  here

What do I need to apply?

  1. Read the Challenge Benefits and Eligibility Requirements 
  2. Create an optional 1-2 minute video outlining your founder story and product demo 
  3. Upload the video to YouTube or other platform 
  4. Complete the application for the challenge you are applying (we recommend creating your application first offline in a word processor)   
  5. Submit your application 

What should my video look like?  

Keep it short and sweet. We would like to see 1) your founding story and problem you are solving and, 2) a demo of your product. The video should be 1-2 minutes long. You will have the opportunity to pitch your solution live if you are selected to pitch for the competitions.  

What do I do if I have any questions?

Email Robby at 



AARP was built on innovation and has a long history of developing solutions that create opportunity and solve problems for people 50-plus. It’s part of our DNA. 

AARP Innovation Labs accelerates the innovation ecosystem by working with startups, accelerators, and the innovation and design thinking community to empower people to choose how they live as they age. 

It’s all about delivering on AARP’s purpose to empower people to choose how they live as they age.


MassChallenge is a global network of zero-equity startup accelerators. Headquartered in the United States with locations in Boston, Israel, Mexico, Rhode Island, Switzerland, and Texas, MassChallenge is committed to strengthening the global innovation ecosystem by supporting high-potential startups across all industries, from anywhere in the world. To date, our 2,344 MassChallenge alumni have raised more than $5 billion in funding, generated more than $2.7 billion in revenue, and created more than 136,000 jobs. Learn more about MassChallenge at